Together, in writing, before Phase 1 ends. Common examples: $X in new revenue, X hours saved weekly, fundraise closed, CAC reduced by X%, or lead volume increased by Y%. We don't proceed unless we both agree on measurable outcomes. No vague "we'll help you grow" promises.

We include quarterly strategy reviews. If your goals pivot, we pivot. We're partners, not rigid vendors. That said, we'll challenge pivots if we think they're reactive rather than strategic—that's part of our value.

Fractional CTOs advise. We build. You get strategic guidance AND execution in one partnership. Plus, 20% of our fee is contingent on results—no fractional CTO does that. We're accountable for outcomes, not just advice.

We keep working until we do—at no additional cost. Our contract has a maximum timeline (typically 12-18 months), but within that window, we're committed to achieving the agreed metrics. This is why we're extremely selective about the partnerships we accept.

Yes, if you're well-funded or have allocated budget. For pre-revenue companies, we use milestone-based fixed pricing instead of performance-based (since you don't have revenue to measure yet). Success criteria might be: MVP launch date, technical validation, user acquisition targets, or fundraise readiness. Investment typically ranges from $40K-$80K for 8-12 week MVP builds.

No. We're execution partners, not investors. If you can't afford our services in cash, we're likely not the right fit yet. That said, if you've raised a seed round or have R&D budget, we're happy to work on fixed-scope MVP development or technical validation projects. We just don't take equity as payment.