AI for marketing agencies starts with training your team, not buying more seats.
Most agencies already have an AI subscription and a team that barely touches it. We interview 4–5 of your people, learn their real workflows, and build AI training for employees around what they actually do — not a generic course.
AI is adding pressure, not capability.
AI is changing how agencies operate — but a seat nobody knows how to use properly is just another line item.
Access isn't ability
Your team has logins. Most of them use AI the same way they'd use a search engine — occasionally, shallowly, without it changing how they actually work.
Generic courses don't fit your workflows
A course built for "marketers in general" doesn't map onto your specific reporting, client comms, or campaign process — so it gets watched once and forgotten.
Nobody owns making it stick
Without someone accountable for adoption, the subscription renews every month while usage quietly stays flat.
Training built around your team's real work.
We don't run a generic AI workshop. We learn your workflows first, then build the training around them.
Give your team the ability to work with AI — not just access to it.
AI becomes a capability your team owns, not another subscription nobody uses properly.
We interview your team before we teach anything.
AI training for employees only sticks when it's built around what they actually do — not a generic Claude code training video everyone watches once and forgets.
Interview 4–5 team members
We sit with the people actually doing the work — account managers, strategists, whoever touches client deliverables — and map where their real bottlenecks are, tool by tool, task by task.
Build training around those workflows
The curriculum is assembled from what we heard, not a template. If your team uses Claude for research and ChatGPT for drafting, the training covers exactly that split — this is what AI for marketing agencies looks like done properly.
Set boundaries, then hand it off
We define where AI should be trusted and where a human still has to check the output, so the team leaves with repeatable workflows instead of a vague sense of "we tried AI training for employees once."
Custom AI training usually costs 2.5–8x more.
Published market rates for team-specific AI training run well past what most agencies would spend on a single new hire's onboarding.
“We're not trying to extract a bigger slice of your existing pie. We're trying to make the pie bigger.”
You win. We win. The relationship gets more aligned as the opportunity grows.An AI agency that went through this themselves.
Liam runs Promptible, an AI agency — and still brought us in to streamline his own team's operations.
“I would definitely recommend Small Group to any agencies who need help to streamline their operations and time.”
Liam JohnstonFounder, Promptible — AI agency
promptible.io →Who this is actually for
Who is the $1,000 team upgrade for?
We talk with 4–5 members of your team, understand their workflows and create a custom AI training program around those workflows.
Do we need to already have Claude or ChatGPT seats?
Yes — this engagement is built around getting more out of AI tools you've already purchased, not selling you a new subscription. If you haven't bought seats yet, start with the $300 GROW engagement first.
Is this the same as generic Claude code training?
No. Claude code training you'll find online teaches the tool in the abstract. This is built entirely around your agency's actual client work — the training material comes from interviews with your own team, not a course curriculum.
How is AI for marketing agencies different from AI training for employees in general?
The workflows are agency-specific — client reporting, campaign research, deliverable drafting — instead of generic office-productivity use cases. The method (interview, then build training around real work) is the same either way.
Do I need to buy all five stages?
No. You start wherever the biggest bottleneck is. The stages describe the broader path, not a mandatory package.
Do you guarantee meetings?
No. We don't promise outcomes we don't fully control. We guarantee the deliverables we build and launch.
Turn the subscription into a capability.
Find the bottleneck. Build the system. Make it work. Then move to the next.
