A lead generation agency that builds systems, not lists.
Most lead generation is a list with your logo on it. We build the sourcing, enrichment and outreach engine from your own best clients, run the first campaign ourselves, and hand you a system you keep.
Generic outbound gets generic replies.
Agencies get pitched lead-gen vendors constantly. Almost all of them sell the same thing: a scraped list and a templated sequence.
Wrong targeting, high volume
Cold outreach without a real ICP just spreads the same low reply rate across more contacts. More volume doesn't fix targeting.
No enrichment, no relevance
A name and an email address isn't context. Without enrichment, every message reads as mass-sent — because it is.
You rent the result, you never own it
Most vendors keep the system and sell you the output month over month. When you stop paying, the pipeline stops too.
Done for you, built around you.
Same GROW engagement as our client acquisition system — this is what it actually delivers as a lead-gen service.
A prospecting and outreach system built from your own client base.
Done for you the first time. Rerunnable by you every time after.
Sourcing, enrichment and outreach, run for you first.
This is what an outbound lead generation service actually looks like when it's built from your own clients instead of a purchased database.
Source and enrich against your ICP
We source prospects that match the ICP pulled from your existing clients, then enrich each one with the context a purchased list never comes with — company details, buying signals, the reason they're a fit.
Write and launch the outbound sequence
Messaging is written around the enrichment, not a template swapped with {{first_name}}. This is the done for you lead generation part — we write it, launch it and monitor the first replies.
Hand over a system, not a report
You get the workflow, not just the output — this is genuine lead generation for agencies built to be rerun, not a one-off report you can't reproduce once the invoice is paid.
Outbound lead gen usually costs a lot more than this.
Published market rates for B2B outbound programs run well into the thousands per month before a single meeting is booked.
“You're not buying a lead list. You're getting a client acquisition system.”
The same line we use for the $300 engagement — because it's the same system.Two agency founders, two different niches.
Liam runs an AI agency. Ricky runs a Meta ads agency. Both went through this exact engagement.
“I would definitely recommend Small Group to any agencies who need help to streamline their operations and time.”
Liam JohnstonFounder, Promptible — AI agency
promptible.io →“You're getting people who understand how to build software but are also smart enough to know your business needs.”
Ricky DeakyneFounder, Homeowner Marketer — Meta ads agency
homeownermarketers.com →Is this different from buying a lead list?
How is this different from buying a list of leads?
A list is a static export with your logo on it. We build the ICP, the enrichment and the outreach engine as a system — then run the first campaign and hand you something you can keep running yourself, not a spreadsheet that goes stale.
What does the $300 include?
We analyze your existing clients, map the ideal client profile (ICP), build the repeatable prospecting workflow, generate the initial prospect list and run the first outreach campaign. Exact campaign scope is agreed before work begins.
Do you guarantee meetings?
No. We don't promise outcomes we don't fully control. We guarantee the deliverables we build and launch.
Is this an outbound lead generation service or an inbound one?
Outbound. We build the ICP, then run outbound prospecting and outreach against it — we're not setting up inbound funnels or paid ads as part of this engagement.
Do you work with b2b lead generation agency needs specifically, or any agency?
Any agency with an existing client base to learn from — we've built this exact system for a Meta ads agency and an AI agency so far, and it works the same way for a b2b lead generation agency's own client acquisition.
Can I change the geography or niche later?
Yes. The system is designed to be rerun with different geographies, niches and targeting criteria.
Stop renting leads. Own the system that finds them.
Find the bottleneck. Build the system. Make it work. Then move to the next.
